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This chapter is very essential for those who are studying OB and as well has a huge importance for everyone else.Attitude is what makes someone successful and someone else unsuccessful.
Subjectively, then, the important factor is the feeling or emotion.
There are a number of different factors that can influence how and why attitudes form.
However, the process of changing the attitude is not always easy.
Actually, the barriers are the limits which prevent the organization from achieving its predetermined goals.
So every organization should be aware of these and should take corrective actions.
Barriers to Change Attitudes are; When people feel a commitment towards a particular course of action that has already been agreed upon and thus it becomes difficult for them to change or accept the new ways of functioning.According to Gordon Allport, “An attitude is a mental and neural state of readiness, organized through experience, exerting a directive or dynamic influence upon the individual’s response to all objects and situations with which it is related.”According to Si P.Robbins – “Attitude is manner, disposition, feeling and position with regard to a person or thing, tendency or orientation especially in the mind.”Frank Freeman said, “An attitude is a dispositional readiness to respond to certain institutions, persons or objects in a consistent manner which has been learned and has become one’s typical mode of response.”Thurstone said, “An attitude denotes the sum total of man’s inclinations and feelings, prejudice or bias, preconceived notions, ideas, fears, threats, and other any specific topic.”Anastasi defined attitude as, “A tendency to react favorably or unfavorably towards a designated class of stimuli, such as a national or racial group, a custom or an institution.”According to N. Munn, “Attitudes are learned predispositions towards aspects of our environment.Daniel Katz outlines four functions of attitude areas: Employees’ attitudes can be changed and sometimes it is in the best interests of management to try to do so.For example, if employees believe that their employer does not look after their welfare, the management should try to change employees’ attitude and help to develop a more positive attitude towards them.We tend to approach, seek out or be associated with things we like; we avoid, shun or reject things we do not like.Some examples of attitudes are- he has a positive attitude about the changes, she is friendly and has a good attitude, he was showing some attitude during practice today, so the coach benched him, I like my friends that means I am expressing my attitudes towards my friends, etc.Each of these beliefs is a predisposition that results in some preferential response towards the object or the situation.Actually, it is frequently used in describing people and explaining their behavior.For example- “I like her attitude”, “He has a good attitude” etc.Actually, it is characterized by the tendency to feel and behave in a particular way toward some object.