Coffee shops are popular locations not only to grab a change of scenery to get some work done, but are often the sites of informal meetings.
Really paint the picture of the atmosphere you are going to create.
Panda Tip: Be sure to explain why you feel that you will be a profitable business by the time you claim in the above statement, and any other claims you may make.
People making investment decisions need to see a logical progression to profitability before they invest.
Understanding the pros and cons of your location is vital to setting up your coffee shop for success.
Explain the atmosphere you will be looking to provide to those that are coming into your coffee shop.
You will also face competition from any location selling coffee – from convenience stores to fast food restaurants.
Our Specific Marketing Plan Panda Tip: Here is where you really drill down on the strategies you will take.
Aside from those three points, succinctly explain to your reader whatever other details of you deem necessary for them to come away with a basic understanding of your vision.
Additionally, if you are looking for funding, you may want to place something similar to the following at the bottom: In order to fulfill our vision for [COFFEE SHOP] we will require [DOLLAR AMOUNT] in capital, which will be allocated roughly according to the following table: If we are fully capitalized, we hope to be profitable by [TIME].