Further customization could be done by selling a bigger size of fries called "Uber Fresin" to attract price sensitive customers.
Private Parties Brochures and handouts will explain that we can handle banquets and private parties, in addition to our brochure that will list our daily entrees.
Taking up a small business model franchisee of KFC appears to be a challenging, profitable and safe business opportunity.
In the following paragraphs a business plan is taken up to commence this business systematically.
For the Colonel, perfection was the only acceptable level of performance for a KFC restaurant.
This perfection was extended to both "finger lickin' good" food and warm, friendly hospitality.Project evaluation is considered important in the business first because owners should know whether there are some changes to be done or supplemental factors to be added in the marketing plan.Illustrated below is a proposed framework for evaluation and control in the implementation of the new KFC marketing plan.Below are the programs that we will develop to open each location.Grand Opening Each new outlet will have outdoor signage as soon as possible.Goal Objectives Benchmark Measure Enhanced KFC image Increased profitability Global presence in emerging countries......0 Introduction Every organizations wants to achieve success and one way of doing so is achieving the defined goals and objectives.In the absence of proper management, no organization can achieve its targets.These same standards continue today with our goal of excellence for every eating experience in KFC restaurants.In the beginning of KFC, there was nothing-save a chicken recipe and a promise. By the time KFC was acquired by Pepsi Co in 1986, it had grown to approximately 6,600 units in 55 countries and territories. It is important to observe that despite frequent management turnover the KFC continued to have very detailed and effective franchisee agreement which allowed substantial leverages to franchisee units to improve the group working by their innovative methods.Studies have reported that franchises are safer than other capital deployments in businesses with a failure rate of less than 5 percent rate compared to 90 percent failure rate for some independently initiated restaurants.Banks are also more liberal in extending finance to a franchising business, given above facts, and can finance up to 70 percent of the initial capital costs.