A statement along these lines indicates what the business is about and is infinitely clearer than saying, for instance, "we're in electronics" or worse still, "we are in business to make money" (assuming that the business is not a mint ! Also, some people confuse mission statements with value statements (see below) - the former should be very hard-nosed while the latter can deal with 'softer' issues surrounding the business. designs, develops, assembles and markets systems for data base management.These systems integrate its proprietary operating system software with hardware supplied by major manufacturers, and are sold to small, medium and large-sized companies for a range of business applications.
That's why a business review or preparation of a strategic plan is a virtual necessity.
This may not be a recipe for success, but without it a business is much more likely to fail.
Free Online Strategic Planner for creating a 3-page strategic plan based on the structure used in this white paper.
Use it to organize your thoughts, structure your ideas and compile a short but comprehensive strategic plan for any size and type of organization.
If planning for a startup, base the mission statement on the business as it would be once operational - be realistic and practical rather than aspirational.
For example, "to design, develop, manufacture and market specific product lines for sale on the basis of certain features to meet the identified needs of specified customer groups via certain distribution channels in particular geographic areas".This then leads to strategy development covering the following issues discussed in more detail below: for the business.This should be presented as a pen picture of the business in three or more years time in terms of its likely physical appearance, size, activities, structure, scale offerings etc.A satisfactory strategic plan must be realistic and attainable so as to allow managers and entrepreneurs to think strategically and act operationally - see Devising Business Strategies for further insights.A critical review of past performance by the owners and management of a business and the preparation of a plan beyond normal budgetary horizons require a certain attitude of mind and predisposition.Some essential points which should to be observed during the review and planning process include the following: As the precursor to developing a strategic plan, it is desirable to clearly identify the current status, objectives and strategies of an existing business or the latest thinking in respect of a new venture.Correctly defined, these can be used as the basis for a critical examination to probe existing or perceived Strengths, Weaknesses, Threats and Opportunities.The company will engage in research, development, and manufacture and sales of integrated electronic structures to fulfill the needs of electronic systems manufacturers.This will include thin films, thick films, semiconductor devices, and .........Our customer support strategy is based upon total, no-compromise customer satisfaction and we continually strive to offer a complete package of up-to-date value added solutions to meet our customers' needs.We value above all our long term customer relations.