Owners have already made initial implementation plans targeting university students.
The initial plan was to bring the Chinese restaurant set up to the universities, which is our target market.
The radio will also be used to hold a campaign on our products and our live parking lot.
We shall pick......, pastries and drinks, has been proven to be a winning newborn concept in the beverage and foodservice industry.
The owners wanted to provide the market, students from the University and nearby places, with an option for a quick-service restaurant that offers quality food at an affordable price.
As an added novelty, the owners will add a twist to the product line by fusing oriental Chinese cuisine with western food to give customers something to rave about and come back for. Choi’s Kitchen will appeal to customers who are always on the go because the business will adapt a fast food concept and pacing.
The main vehicle for its Marketing is online advertising, utilizing the internet as a main tool in engaging the potential customers and enticing them into sampling the products. Clients will spend little time to wait for their ordered food.
Social media and search engine optimization tools shall be utilized to enable the company to have a wider reach and focused marketing. This set up is best for busy students, young professionals and young married couples who have the buying capacity and would want to enjoy classic Chinese food without the frills and fuss offered by the usual Chinese restaurants.
Basha Restaurant Business Plan AFFILIATION: Executive Summary Basha restaurant in Dubai is one of the unique restaurants in Dubai that offers a wide variety of Arabic Cuisines to its valuable customers. Situational Analysis 05 6.1 Competitive Analysis 05 6.2 SWOT Analysis 07 7. Future Marketing Strategies 14 10.1 Smart Analysis 14 10.2 Marketing Opportunities 15 10.3 Future Opportunities 15 11.
The restaurant atmosphere and decor is unique from its competitors and its location is highly attractive to attract many customers towards the restaurant. Marketing Mix 08 7.1 Products 09 7.2 Pricing 10 7.3 Distribution 10 7.4 Promotion 11 8. Financial Forecast 16 Appendices 18 Works Cited 25 Student Name: xxxx Subject: Business Topic: Fast.......