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For example, bias sneaks in through the use of idiomatic expressions (man's best friend) and when the language refer to characters that depict traditional sex roles.
To the extent that advertisers prefer to speak to people in their own language, the bias present in popular culture will likely continue to be reflected in advertisements (Artz et al 20).
Advertisements are greatly responsible for eliciting such views for the people of our society.
This has led many to believe that most of the advertisements and their contents are sexist in nature.
It has been noted by viewing various ads that women are shown as being more concerned about their beauty and figure rather than being shown as authority figures in the ads; they are usually shown as the product users.
It is encouraging that the limited study of language in advertising indicates that the use of gender-neutrality is commonplace.
Advertisers can still reduce the stereotyping in ad pictures, and increase the amount of female speech relative to male speech, even though progress is evidenced.By nature this essay bears many similarities to the persuasive essay, only is designed to display a more balanced argument The first step in writing an evaluation essay is to provide a judgment asserted through a clear thesis.A good thesis statement determines exactly the focus of your essay and aids the reader in understanding what the essay is all about.As a result the essay will fail to persuade or convince the reader to agree with the ideas or views the writer is working to establish.The evaluation essay will require a conclusion which summarizes the points made during the main body.For example, if you are evaluating the faults of a text you must back up your observations with facts and quote from the source material to verify your statements.To further demonstrate your point you may also wish to compare your subject matter to a separate body of work to compare or contrast where its strengths and weaknesses lie.There were certain things that women were forbidden to do and similarly men could not partake in some of the activities that were traditionally reserved for women.This has given birth to the gender role stereotypes that we find today.Furthermore, it presents the point-of-view you are taking and hereafter each paragraph should work towards asserting this point-of-view to the reader.Consider the examples below, it is obvious which one provides the clearest definition of what the essay is about, and the argument it will present: It is clear that B is the most successful in summarizing the subject matter evaluated in the essay, whilst also displaying the writers opinion and the stance the essay will take throughout the main body.