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While Nigerian or African fashion was not highly prominent in the West previously, Nigerian designers have gained recognition and formed their own luxury brands (Okonkwo, 2009a).This dissertation will seek to explore the branding strategies of Nigerian luxury brands, specifically Tiffany Amber, in context of socio-economic class, magnitude of fashion, age group, and other relevant factors which influence the branding strategy of a luxury brand.
The global fashion industry is a highly evolving market with diverse needs and innumerous wants.
While the tastes of consumers may differ, the aim of the luxury fashion brand industry is to associate brands with feelings of prestige, importance, status, and grandeur for customers.
Fashion is an evolving term which may have a different context in every culture and may be redefined frequently.
It is also a concept which may be defined differently by each individual and may be used as a source of expressing his/her personality.
More information about this thesis can be viewed below.
Facebook is one of the most powerful social networking sties due to its ability to reach to broad consumer groups through a brand page.However, research regarding this topic is limited as the social networking sites is relatively a new phenomenon.Therefore, the purpose of this research is to examine the effect of the brand’s comments in attenuating (enhancing) negative (positive) influence of other consumer’s postings on brand trust and purchase intention of other consumer’s postings on social media.The proposal will commence with describing the research design and methodology including methods of data collection and data analysis and conclude with a short summary of all the relevant crucial points in the proposal.Fashion is not a necessity but is usually a luxury exploited by and available to consumers who are willing to purchase fashionable clothes and have the resources to do so.Accordingly this proposal will commence with an explanation of the background of the topic and the company Tiffany Amber and continue by stating the rationale for the study, research objectives/aims, and the research questions.The next chapter in the proposal will contain a brief literature review covering some of the main points in the literature concerning branding strategies of fashion luxury brands and summarizing the points that the dissertation will seek to explore.While the Western fashion industry is highly developed, the Nigerian fashion industry is slowly progressing into prominence as young affluent Nigerian consumers begin to appreciate Ankara fabric.However, these young affluent Nigerians are also highly comfortable with wearing Western labels, which makes it highly important for Nigerian fashion brands to appropriately brand their product lines to appeal to young Nigerian customers.If you are looking for a non-fraudulent writing service then is what you’re looking for.Since 1997, has been one of the most reliable US-based writing services.