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If you’re looking to do in-home catering for private parties, contact your friends with a short survey.Ask if they use catering services, and ask them to tell you why they hired certain caterers, what they liked about the providers and what they’ll look for in their next caterer. Contact your peers in the business community to find out what their companies look for in caterers to help you determine what your potential customers want.If you don’t have personal contacts who can help you, cold-call a few potential customers.
Once that you know who your potential customers are, what they want and what your price range will probably be, you can decide what you think you should offer to attract enough customers to make a profit.
How to Brand Your Business: A Beginner’s Guide provides valuable information on how to determine your niche, develop your product or service to target specific customers, and manage your brand once you launch.
We've developed a Business Plan Template and Guide to step you through the process of developing a business plan that is solid, well-structured and tailored to your business.
Think you make a mean chicken Kiev or create especially awesome buffets?
Download a free business plan template on The Prince’s Trust website.
You can also download a free cash flow forecast template or a business plan template on the Start Up Loans website to help you manage your finances. Get detailed information about how to write a business plan on the Start Up Donut website.
You’ll need to check with your town to see if your business will meet any zoning requirements and check your home owners’ association rules, if you’re part of an HOA.
Find more tips on small-business startup basics with our guide, How to Write a business Plan the Right Way.
When they shop for catering, they look for more than just food—they look for a benefit.
To be a successful caterer, you’ll need to sell convenience, affordability, unique menus, or corporate style or white-glove service.