International Business Management Case Study With Solution

International Business Management Case Study With Solution-50
Success in your career will be the real reward for the work you do in preparing case studies.

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Most important, you will learn how to work toward consensus while tolerating legitimate differences of opinion.

After completing a few case studies, you should find them an interesting and rewarding way to learn.

The internet has changed the way businesses are being run today.

The ease of information transfer digitally has connected the whole world and an increase in the distribution networks and transportation hubs around the world has solidified the logistical potential.

Another study conducted by Linked In in collaboration with a market research firm TNS earlier this year showed that 81% of the 1000 SMBs interviewed in North America are using social media mainly as a marketing tool, and also for educational purposes and for deriving consumer insights.(Weiss, 2014) One of the perfect example which showcases how a SMB is benefitting from the internet is Amazon’s service where the company handles a third party seller’s backend operations like storage, customer service and fulfillment.

A third party business simply ships its inventory to Amazon and from there Amazon takes over and manages the complete backend fulfillment once an item is purchased.A study conducted by in 2011 stated that international sales are no longer restricted to multinational organizations.Around 25% of the American SMB owners interviewed said that some part of their revenue comes from global operations, which is a growing trend as a number of SMB owners talked about getting into international operations.(Askin, 2011) The internet has really revolutionized the way these SMBs are selling their products and services online. Jennings Moss, editor at, the powerful reach of the internet and the increasing number of mobile devices, have helped a number of small and medium businesses in United States move beyond the borders.Works as Assignment Consultant for International students and tutor for subjects related to Mathematics, Strategic Management and Marketing.Apart from this he finds interest in writing blogs on Linkedin, and Some believe that small and medium businesses (SMB) can’t do well in the global arena and some believe that SMBs can do well; they just go unnoticed under the shadow of the big multinationals.It’s definitely wrong to say that a SMB cannot go global.Kim Glasscock, IT Solution Manager at Fossil Group selects IBM Order Management with AI for centralized omnichannel inventory management and order fulfillment, so they can connect customers with the products they want and nurture them into loyal brand ambassadors.Bob Mc Adoo, Vice President, Worldwide Business Systems at Parker Hannifin, builds a single source of truth to give better visibility into inventory and orders across their global supply network — all with AI-powered insights from IBM Order Management.However (Ghemawat, 2011)says that we are less globalized than we think we are.It’s difficult for people to think beyond brands like Nike and Mc Donald’s when it comes to a global business.


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