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Tip #10: Build the right team for the job Even the strongest business plan can fail.When the wrong people become involved, no business is safe. Hire people who others will like as much as like you, or even more than they like you.
You can also provide perks to your customers like free tickets to the local motorcycle shows, special events, movie passes, gifts, or simply an invitation to meet you at this weekend’s bike meet.
You want your business to last, so build long term relationships with your customers.
Take advantage of these opportunities to promote the hell out of your business. Keep an eye on California, moto trends and fashions all seem to start out of there and spread.
You can soak up a lot about a niche in very little time by browsing through online forums from ADVRider to ZXForums.
Helping a present or prospective customer doesn’t need to be time consuming.
Right now John is posting a question on your local area’s motorcycle forum asking for advice on why his motorcycle won’t start.
Times were tough when Will Starrit and Andrew Taylor took over an ailing motorcycle accessory shop.
However, they were soon bucking the trend using ecommerce technology to sell their select range of clothing and accessories The online store went live in December 2008, only eight months after the Urban Rider shop opened on the fashionable New Kings Road, in Fulham, west London.
The high street shop sells a comprehensive range of must-have scooters, motorcycles and accessories, but the website focuses on a select range of biker clothing priced from £40 to in excess of £1,000.
"It's key that we sell clothing that's highly desirable and hard to track down," says Will.