Online Retail Store Business Plan

Robin Mathews and Joanna Jensen are co-owners and will co-manage Booming Boutique.

Mathews has worked ten years in the retail industry, including four years as the manager of an antique furniture shop.

Our business operates within the retail industry and is classified under NAICS code 448120 – women’s clothing stores.

Booming Boutique is a multi-member Limited Liability Corporation formally organized in Florida.

And to that end, we plan to promote our retail business with an ambitious, targeted marketing campaign, which will include a grand opening event, local media coverage, print advertising and a direct-mail campaign.

Our goal is to keep our marketing budget to no more than 5% of our gross annual sales, and we will partner with local organizations such as the Chamber of Commerce and Downtown Merchants Association as often as possible.

She earned a BA degree in finance from Britannica College in Tampa, Florida. She’s worked with designers, wholesalers and retailers for roughly 20 years.

Jensen holds a BA in fashion merchandising from Colliers Fashion Institute in Miami, Florida.

Our company will earn revenue from our customers’ purchases of our products.

Booming Boutique’s first-year income statement illustrates a profit margin of at least fifty-two percent, with a net income of ,075 per month – after taxes.

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