Research Newspaper Readership

Research Newspaper Readership-1
Newspapers continue to be the go-to source for credible, trusted and independent news, in both print and digital formats,” says Bob Cox, chair of the News Media Canada Board of Directors.The report found that most print reading happens early in the day while digital reading is consistent from morning to night.I think the newspaper compares favorably to well-known newspapers.

Clip & save I enjoy keeping and filing stories and sending them to others.

There’s something satisfying about the physical nature of the newspaper.

It makes me enjoy the community more by helping me plan what I want to see or do.

Something to talk about The newspaper stimulates me to think about things and gives me things to talk about with others. The newspaper helps me give information to other people - something I really enjoy.

Digital newspaper readership continues to increase year-over-year but readers are using digital content to supplement, not replace, readership of print newspapers.

“Given heightened levels of global mistrust, there is a clear and continued affinity for reliable reporting.Readership estimates also show: The relationship between readership and circulation is known as readers-per-copy, i.e. More Canadians than ever are reading newspapers in print or digital formats thanks to increased access to news content through digital platforms. • Newspapers that give readers “something to talk about” with colleagues, friends and family create a positive experience and encourage a readership habit. • A new Readership Institute study of 4,400 readers shows that they “experience” the newspapers in many distinct and measurable ways that are closely linked with whether they read more, or whether they read less.“It’s clear that people like to start their day with the comprehensive and in-depth reporting of a print newspaper and stay up-to-date on breaking news with digital as the day progresses.” Totum Research conducted the Newspapers 24/7 study in February 2019 through an online survey of 800 Canadians aged 18-plus.News Media Canada is the voice of the print and digital media industry in Canada.Makes me smarter Reading the newspaper is educational for me. The newspaper is a source of ideas and insight for me.Touches & inspires me The newspaper inspires me both to improve myself and to do new things.Readership is strong across all demos and, contrary to a common misconception, millennials have not brought about the death of newspapers.In fact, 88% of millennials read newspapers weekly and although 66% read newspapers on a tablet and 57% on a phone, they also read print newspapers.


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