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An extended literature review conducted by Gruber found that adolescents were highly susceptible to the influences of media and he highlighted the reasons for why this was the case.“This group may be particularly at risk because the cognitive skills that allow them to critically analyze messages from the media and to make decisions based on possible future outcomes are not fully developed” (Gruber, n.p.).
Critics of this argument may argue that as society and adolescents begin to become more sexualized, the media responds to this by producing media which has become more sexualized in order to continue to be relevant and popular.
The media may argue that they need to continue to be sexualized in order to effectively promote their ideas and sell products to a society that has become sexualized over time.
Advertisers have begun to reach the extent of what is designated by the Federal Communications Commission (FCC) to be acceptable.
The use of sexuality to sell products to consumers can have negative consequences.
have moved well beyond the simple use of nudity and suggestiveness to the use of overt sexuality.
For example, press advertisements in the UK for Haagen-Dazs ice-cream use images of couples apparently using the product as an artifact during sexual activity” (p. While this may appear to be just an issue in Europe the problem has been increasing in the United States which can be seen in the over-sexualized advertisements on display.These scenes are also playing during earlier hours as in years past sexuality on television could only be televised after a certain hour.Music has also become hypersexualized as the lyrics which are sang by role models for young children sing about having sex.As research is needed on a problem before a possible solution can be created.If research can demonstrate that increased sexuality in the media leads to hypersexualized teenagers a possible solution may be that the amount of sexuality in the media needs to be decreased so as to combat this ever growing epidemic.Which has resulted in hypersexualized adolescents who engage in risky behavior, have increased chances of becoming pregnant or having sexually transmitted diseases.Advertisers frequently make the argument that sex sells and lately it appears that more sex sells.“recent developments in advertising imagery...While most of the lyrics are laden with innuendos there is still an implied sexuality and in some more explicit music the sexuality is highly overt.This music also contributes to the highly sexualized nature of adolescents as they frequently listen to music which teaches them how to behave sexually.Sexuality in the media is easily one of the most prominent aspects of modern society.The media is highly sexualized, though whether or not this is the decision of deliberate manipulation towards a sense of hypersexuality or merely a response to "what sells" is unclear.