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When writing a business case study analysis, you must first have a good understanding of the case study.Before you begin the steps below, read the business case carefully, taking notes all the while.The study found that strategic planning practices existed at the Bank.
The changes in business environment brought about by globalization and liberalization has increased competition in the banking sector reducing market shares of most banks.
Customers have become increasingly aware and demanding and the successful survival by any single bank depends on producing, packaging and delivering products and services which offer superior value than competitors' products.
Strategic management practices have impact on performance of the Bank as was depicted by notable improvements in sales and profit before tax over the last five years that the Bank adopted strategic planning.
Return on equity has also increased following adoption of strategic planning.
Using the information you gathered in step one, continue by examining and making a list of the value creation functions of the company.
For example, the company may be weak in product development but strong in marketing.
After you are comfortable with the information, use the following step-by-step instructions (geared toward a single-company analysis) to write your report.
To write about an industry, just adapt the steps listed here to discuss the segment as a whole.
It may be necessary to read the case several times to get all of the details and fully grasp the issues facing the group, company, or industry.
As you are reading, do your best to identify key issues, key players, and the most pertinent facts.