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This is called "psychological Inertia" and it has to be overcome to obtain innovative solution concepts for the chronic technical problems.Many psychological techniques have been suggested and practiced to overcome the psychological inertia brainstorming, lateral thinking etc.In recent times, it has become apparent that corporations who seek innovative solutions to engineering problems are able to maintain a competitive edge in the world market.
He found that each of the most inventive patents primarily solved an inventive problem.
Altshuller defined inventive problems as those which contain conflicting requirements, which he called contradictions.
He defined 39 basic properties and 40 principles for solving problems containing contradiction in any two-of-39 properties.
This he gave in the form of a contradiction table of size 39 x 39 with each cell giving up to 4 principles (and examples from patent data base), that may be used to eliminate the contradiction.
This directly results in improved product at reduced cost, Indian industries have been primarily borrowing technologies from West and Japan.
However, there are three main difficulties, TRIZ can help, in all the three cases, with quick results using fewer resources, to maintain a competitive edge and hold the market share.
Altshuller also laid the foundation for development of an analytical approach to solving inventive problems with an axiom "The evolution of all technical systems is governed by objective laws".
Improvement of any part of a system which has already reached the highest level of functional performance will lead to conflict with another part.
TRIZ is a Russian acronym meaning "Theory of Inventive Problem Solving".
In 1946, Genrich Altshuller, the founder of TRIZ, was a patent reviewer at the Russian naval patent office at the young age of 20.